Author Interview

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Never Say Whatever by Rich Moran

What a perfect time for this book from a man who teaches motivational techniques. Now that we are out of the pandemic mode people are getting out and with starting to get back on the career path. One of the most important skills to learn is being able to connect with potential employers, workmates, and customers. 

Rich Moran offers clear advice on how to tackle one of the biggest problems–attitude.

In Never Say Whatever, Moran uses his observations of organizational life to make a compelling case that small decisions have huge, sometimes unanticipated effects—which means that people should take what they perceive as small decisions seriously. And never say ‘whatever,’ as though those small decisions are unimportant.”

Dr. Rich Moran  is a veteran author, radio host, and former college president, who likens the “W-Word” as a bad habit. 

Decisions-even little ones–are important. Shrugging your shoulders and say, “Whatever!” shows a lack of thought. It is perceived as a weakness of ideas.


The numerous daily decisions we make, both at work and in life, are small chances to make big impact. Understanding this―and banishing that “meh” attitude―is key to success.

Written with unflinching honesty, humor, and interviews with corporate decision makers, Never Say Whatever offers a blueprint to help everyone understand why and how the choices we make, even the minor ones, are in fact pivotal to professional development and career trajectory.

The perfect gift for high school and college graduates. 

For seasoned professionals it is an eye opener that can boost productivity, increase confidence, and provides a game plan for future success.

A few great reviews...

“After reading Never Say Whatever, your life will never be the same. Every time you are tempted to say the dreaded ‘whatever’ word, you will be reminded that even small decisions matter. Rich Moran proves once again that much can be learned outside of traditional business training. With a perfect mix of common sense and humor, Moran has designed simple ways to find satisfaction at work and beyond.
Dave KerpenNew York Times bestselling author of The Art of People

“Any entrepreneur with a ‘whatever’ attitude is doomed to a ‘whatever’ outcome…an important book at a time when apathy can creep into our lives.”
Geoffrey Moore, bestselling author of Crossing the Chasm

“I cannot think of a more timely read. In today’s ambiguous, rapidly changing, and sometimes brutal workplace Never Say Whatever should be required reading..,Rich Moran has provided a primer on the importance of making small decisions. A must read for those beginning their careers.” 
Kerry A. Dolan, Assistant Managing Editor, Forbes magazine

“I am a huge fan of Rich Moran’s writing. I once referred to him as the Mark Twain of business books. This time around he’s more like Ben Franklin, creating an almanac of big-little ideas that will enable you to make better decisions throughout your life and career. Packed with true, relevant, and often funny stories, and informed by decades of leadership…offers practical wisdom with huge impact.”
Jim Kouzes, coauthor of the bestselling The Leadership Challenge, and Fellow, Doerr Institute for New Leaders, Rice University

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